1. Kev hloov pauv ntawm cov khoom tsim tawm ntawm tsev neeg lub tub yees
Raws li catalysis ntawm kev sib kis, qhov nce hauv kev thov rau cov tub yees hauv tsev kuj tau ua rau kev tsim khoom nce ntxiv.Nyob rau hauv 2020, cov zis ntau tshaj 30 lab units, nce 40.1% tshaj 2019. Nyob rau hauv 2021, cov zis ntawm tsev neeg tub yees yuav poob mus rau 29.06 lab units, down 4.5% los ntawm 2020, tab sis tseem siab dua 2019 theem.Txij Lub Ib Hlis Ntuj txog Lub Plaub Hlis 2022, cov khoom tsim tawm ntawm lub freezers yog 8.65 lab units, ib xyoos ib zaug poob ntawm 20.1%.
2. Kev muag khoom ntawm lub freezer khoom hloov pauv thiab nce
Los ntawm 2017 txog 2021, cov khw muag khoom ntawm cov khoom siv tub yees hauv Suav teb tau nce zuj zus tshwj tsis yog qhov kev poob qis hauv 2020. Vim qhov kev thov rau hoarding khoom los ntawm kev sib kis, uas tau nce qhov kev thov rau lub freezers, thiab kev txhim kho tas mus li. Khoom noj khoom haus tshiab e-lag luam thiab lwm yam, qhov kev loj hlob ntawm lub freezer khw muag khoom muag hauv 2021 yuav ncav cuag qhov siab tshaj plaws nyob rau hauv tsib lub xyoos dhau los ntawm 11.2%, thiab cov khw muag khoom muag yuav ncav cuag 12.3 billion yuan.
3. Xyoo 2021, kev muag khoom loj hlob ntawm platform e-commerce tub yees yuav yog qhov siab tshaj plaws
Los ntawm qhov kev xav ntawm kev muag khoom loj hlob nyob rau hauv ntau txoj kev, platform e-lag luam yuav muaj qhov loj tshaj plaws kev loj hlob nyob rau hauv 2021, tshaj 30%.Cov khw muag khoom muag ntawm lub freezers nyob rau hauv lub khw muag khoom offline nyob rau qib thib ob hauv kev loj hlob, kuj tau tshaj 20%.Xyoo 2021, kev muag khoom ntawm lub freezers rau kev lag luam e-lag luam yuav nce 18%.Lub khw loj channel yuav dhau los ua tib txoj hauv kev nrog kev loj hlob tsis zoo hauv 2021.
4. Cov tub yees me me ua cov khoom nrov
Hauv online channel hauv 2021, kev muag khoom ntawm lub freezers me me yuav suav txog ntau dua 43%, uas yog cov khoom lag luam nrov tshaj plaws.Kev lag luam feem ntau ntawm lub freezers loj yog ze rau 20%.
Nyob rau hauv offline raws, kev lag luam feem ntawm cov khoom me me lub freezer yuav tshaj 50% hauv 2021, nce mus txog 54%.Kev sib koom ua lag luam ntawm lub freezers loj, lub freezers loj thiab cov tub yees me me thiab cov dej khov nab kuab tsis txawv ntau, nyob ib ncig ntawm 10%.
Hauv cov ntsiab lus, vim muaj kev cuam tshuam ntawm kev sib kis hauv tsev, qhov kev thov rau cov tub yees tau nce, cov khoom tsim tawm ntawm cov tub yees hauv tsev tau nce ntxiv piv rau xyoo 2019, thiab tag nrho cov khw muag khoom ntawm kev lag luam tau nce volatility.Hais txog kev muag khoom, platform e-lag luam yuav pom qhov loj tshaj plaws hauv kev muag khoom hauv lub freezer hauv 2021, ua raws li cov khw muag khoom thiab kev lag luam e-lag luam.Kev txiav txim los ntawm kev faib ua feem ntawm kev muag khoom hauv xyoo 2021, lub freezers me yog cov khoom nrov tshaj plaws.
Post lub sij hawm: Jun-30-2022